Digital Marketing

Curriculum

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Marketing Strategy 

  • Brand Strategy
  • Brand Building
  • Campaign Objectives
  • Lead Generation
  • Conversion Funnels
  • Competitive Research
  • Content Strategy

Digital Advertising and Automation  

  • Paid Search Advertising and Analytics
  • Display Advertising and Analytics
  • Paid Social Media Advertising and Analytics
  • Retargeting and Audience Building
  • Measurement and Optimization
  • Customer Relationship Management
  • Marketing Automation

Optimizing Campaigns and Websites 

  • WordPress
  • Content Optimization
  • Search Engine Optimization (SEO)
  • Link Building and Backlinks
  • Domain Authority
  • Conversion Tracking